PRESS OFFICE SUPPORT MODULE
WHO DO YOU TRUST TO TELL YOUR STORY?
This module will ascertain what internal PR resource your business needs and secure the right talent in order to support it.
Every business needs an ‘always-on' press office that knows every inch about the brand. This requires a large investment of time and also a specific skill set.
Not only is it important to have the right tools ready to pitch, but you also need to have the right talent and voice to pitch to press too. Relationships are key with the press given they are contacted daily by thousands of PRs and your brand needs to cut through the noise.
Always keeping costs and objectives in mind, FF&M will work with you to identify what PR support your business needs and facilitate the best solution.
FF&M will recruit, train, develop and mentor in-house talent or help you through the PR agency pitch process.
FF&M WILL LOOK AFTER:
SCOPE OF WORK: Write a relevant PR scope of work to best service the business now and in the future.
JOB DESCRIPTIONS: Create accurate and industry-appropriate job descriptions.
BUDGET: Identify a relevant budget in order to deliver the company's communications objectives.
MEASURE: Set relevant PR KPIs and deliverables.
TALENT: Identify the best talent, or third party representation, in the market.
INTERVIEW: Host first round screening interviews.
SHORTLIST: Deliver a shortlist of five candidates and consult on final round candidates including budget negotiations.