PRESS OFFICE SUPPORT MODULE
WHO DO YOU TRUST TO TELL YOUR STORY?
This module will ascertain what PR your business needs and secure the right talent in order to support it.
Relationships are key with the press given they are contacted daily by thousands of PRs. In order to secure your coverage, your brand needs a PR who can cut through and land your story. Every business needs an ‘always on press’ office that knows every inch about the brand. Not only does this require a large investment of time but also a specific skill set. It is not only important to have the right tools ready to pitch, but have the right talent and voice to pitch them.
Always keeping costs and objectives in mind, FF&M will work with you to identify what PR support your business needs plus the best PR team solution. FF&M will recruit, train, develop and mentor in-house talent or help you through the PR agency pitch process.
FF&M PR TEAM: Minimum one full day + PR TEAM function analysis report (bespoke to individual company needs)
FF&M WILL LOOK AFTER:
SCOPE OF WORK: Write a relevant PR scope of work to best service the company now and for the future
JOB DESCRIPTIONS: Create accurate and industry-appropriate job descriptions
BUDGET: Identify a relevant budget in order to deliver the company’s communications objectives
MEASURE: Set relevant PR KPI’s and deliverables
TALENT: Identify the best talent, or third party representation, in the market
INTERVIEW: Host first round screening interviews
SHORTLIST: Deliver a shortlist of five candidates and consult on final round candidates including budget negotiations
Having built press teams for leading international brands, FF&M is proud to share the testimonial page as a record of success.