FROM CLIENTS, PRESS, COLLEAGUES & BRAND PARTNERS
I've known and worked with Juliet for nearly seven years, and can't speak highly enough of her. She has a brilliant understanding of luxury and the jewellery and watch industry that goes far beyond regurgitating a press release. She is one of a tiny handful of PRs in London who will pitch specific stories to me, that slot easily into the publications I work for while quickly and efficiently getting me access to top creatives and CEOs. If I ran a business that required direct access to key titles in the UK, a clear PR strategy and a 360 brand vision I would hire her in an instant.
Jessica Diamond, Watch & Jewellery Director, The Sunday Times Style and Times LUXX
I've had the pleasure of knowing Juliet for almost a decade and have worked with her across the beauty, fashion, jewellery and travel industries both in Australia and the UK at titles including Harper's BAZAAR, Wallpaper* and ES Magazine. Her passion, enthusiasm and dedication to her work is inspiring and her professionalism unwavering. She has a 360 perspective of the luxury industry across multiple markets, and is one of the most respected people in our industry. She's wonderful to work with and just gets great storytelling.
Katrina Israel, Acting Deputy Editor, VOGUE Australia
Juliet has been nothing but a complete pleasure to work with over the years. She has that rare quality of being able to combine charm and calm with intelligence and super-efficiency, even when dealing with challenging deadlines and demanding journalists. Even more, Juliet takes a real and genuine interest in her clients, understands and can talk enthusiastically about them and their collections, or products, and forms a bond with both clients and individual editors and journalists. Because after all PR is all about relationships.
Vivienne Becker, Jewellery Historian and Contributing Editor to FT's How to Spend It
In my role as Wallpaper* magazine’s watches & jewellery director, I worked with Juliet on an almost daily basis. She was a brilliant story collaborator and always worked hard to find the right elements for projects I was working on. She is smart, professional and dedicated. Oh, and, a calming influence during stressful negotiations. Did I say, she’s a joy to work with, too.
Caragh McKay, Watches & Jewellery Director, Wallpaper* magazine
Juliet’s whip smart; she innately knows how to craft a story that resonates, then presents a compelling pitch. She embodies the traits I look for not just in a PR, but in a friend; emotional intelligence, passion, empathy and the desire to seize the moment.
Charlie Miller, Jewellery Editor, Tatler
Juliet's reputation as one of the best PRs in the business is entirely justified. Smart, switched on and straightforward, she intuitively understands what an editor needs and delivers it quickly, efficiently and with a smile. She has boundless energy, incredible attention to detail and a deep understanding of all aspects of the luxury industry. I always look forward to hearing from Juliet because she is, quite simply, a delight to work with.
Sarah Royce-Greensill, Jewellery & Watches Editor, The Telegraph
I cannot recommend Juliet Fallowfield enough. She is a true professional, consistently delivers and is constantly driven. Having worked with Juliet across a variety of sectors including beauty, travel & leisure, watches, jewellery and fitness/athleisure I can attest that she can deliver on all fronts. I have complete trust in her and I know that she will not only get the job done, but it will be completed on time and to the highest standard. She is also a lovely person.
Holly Ross, Managing Editor, Supplements, TATLER & VANITY FAIR
I've worked on many projects with Juliet since her time at Chanel and have always found her an absolute delight to work with. She's smart, proactive, full of ideas, ambitious, calm, charming and just makes my job as a journalist easier. Great to see her setting up Fallow, Field & Mason – I've no doubt she'll make a great success of it.
Robin Swithinbank, Journalist, writer, editor, speaker and consultant
Juliet is that rare breed of PR: one that services not just her client but the needs of the journalist too. She understands what a good story looks like, what the right angle is, and has a sixth sense for what will work for both the brand she is representing and the platform she is targeting. In short, if Juliet makes contact, I know it’s a call worth taking.
Sacha Bonsor, Editor-in-Chief of BOAT International, former Editor of Times Luxx and former Digital Director of Harper's Bazaar
Juliet delivers smart, targeted communications programmes that build brand awareness & drive business results. She elevated Shangri-La Hotels & Resorts’ profile across Europe, leveraging her broad & deep network of media contacts, influencers & partners to secure high-profile coverage. Her creative, hands-on approach & proven communications savvy put her in the ranks of the world’s leading PR professionals.
Lori Lincoln, former Global Corporate Communications Director, Shangri-La
Hotels & Resorts
Fallow, Field & Mason gave us the wherewithal as a small brand to move away from the traditional notion of employing a PR agency at a vast monthly cost and instead bring our marketing and communications in-house. Over a four-month training period, Juliet and her team taught us how to approach and pitch to journalists with an annual calendar of key dates and targets in place. With Juliet’s help, we have started to build stronger long-term relationships with key journalists
Sophie Breitmeyer, Founder & Creative Director, SOPHIE BREITMEYER
During her time at Shangri-La Hotels & Resorts, Juliet managed the Air France partnership with enthusiasm & professionalism. She is a natural problem solver with a talent for effective brand building & news angle development. With her commercial acumen & strong network of media contacts, the partnership surpassed all expectations in terms of coverage & I would welcome the opportunity to work with her again.
Ciara McHugh, PR & Communications, Air France
Juliet is a pleasure to work with. She is thoughtful, committed, tenacious, well-connected and understands the luxury industry inside out thanks to years working with the biggest luxury brands in the world. What really impressed us is how she took time to immerse herself in all aspects of our brand. This enabled her to create a bespoke strategy for our business and delivered tangible (and impressive) results that exceeded our expectations. This spanned social influencers, TV, digital and print media - all at the highest level.
We cannot recommend Juliet highly enough and she has been invaluable to us during our first year in business!
Libby Banks, Co-Founder, THE SEATED QUEEN
Juliet is one of the rarest combinations of talents in the Comms world. It’s a rare skill set - someone who can cover a beauty launch while at the same time managing a restaurant crisis while advising a corporation on an acquisition. Savvy, connected & whip smart.
David Masters, Head of Public Policy, Asia Pacific MasterCard
Utmost professionalism, teamwork and integrity - all qualities Juliet brings to the table in both work and life. Having worked with her in different companies over the years, I have been fortunate to learn a lot from her as well as witness the positive change she can bring to a business. With an intricate eye for detail and top communications skills, Juliet's knowledge of the luxury industry secures her as a must have asset to a company.
Elise De Nardi, Communications Manager PR & Media, De Beers Europe
Juliet is a passionate, proactive & extremely personable PR with significant knowledge on raising awareness & advocacy for brands/companies. I’ve really enjoyed collaborating with Juliet on a recent fragrance project & valued her contribution and tenacity to help drive the results & in turn, the revenue for our launch. Her approach is solution orientated & she’s always got a unique idea up her sleeve! Her ability to think creatively whilst addressing the business objectives ensures that her plans are holistic and effective.
Vinni Samara, Head of Public Relations, Kenneth Green Associates
I found the PR Toolkit module to be a really excellent resource and training for my business, and the support from Juliet and her team was brilliant. I now have a much better understanding of what I need to do to put into place an effective PR strategy.
Sarah Marshall, Owner & Creative Director, John Boyd Hats
I first met Juliet and FF&M in 2020. We had just founded Finematter and needed advice on how to tell our launch story to the world. It was important for me that our PR efforts stayed close – we know our business better than anyone and wanted our story to come from us.
Hence, I needed someone that could advice, guide and teach me, rather than take over. What FF&M offers is exactly that. They have solved the broken PR agency model by empowering me as a founder to ‘become my own best story teller’ as opposed to offering one-off services or short-term quick fixes that wouldn’t make an impact long-term.
Over the course of our partnership, I learned to navigate an evolving media landscape. We’ve since secured top tier and targeted publications such as The New York Times, Financial Times, HTSI, Sunday Times Style and Vogue. And I often reach out to FF&M for ongoing support. FF&M has developed into a long-term business relationship and an invaluable contribution to our business.
Mie Ejrup, Co-Founder, Finematter
With her experience gained from working for many of the world’s leading luxury brands in all corners of the world, Juliet has experience of building global communications strategies to support brand sales and as a result, has an impressive black book of contacts. Her strategic vision and advice are teamed with her passion for delivering excellence that ensures a job well done.
James Treacy, PR & Communications, Abercrombie & Kent
Juliet is the most professional PR I ever worked with. She is such a hard worker, focuses on a strategy and always reaches the goal . With her writing skills, she transforms any sentence into literature. I can only recommend Juliet, her global experience in luxury & travel sectors will make magic happen for any company!
Sanaz Givili, style consultant
Juliet is incredibly efficient and most importantly, effective. Her ability to plan, manage and execute a strategic press launch is, in my opinion, unrivalled and it is always a pleasure to work with her.
Sarah Lee, Corporate Communications CHANEL
Juliet is a formidable force in the luxury communications world and was a joy to work with during her time at Shangri-La. With boundless creative energy and an abundance of charm and likeability, she always impressed me with her clever and considered approach. Despite having predominantly luxury retail experience, when we started working together, within months of starting at Shangri-La she had integrated herself seamlessly into the luxury hospitality sector.
Sarah Richards, Associate Director, Sadler & Co.
Juliet always operates with absolute integrity, efficiency and dedication and can be trusted to always execute any project with the highest level of professionalism and commitment. Her broad range of interests and passions, incredible energy and fantastic network elevate anything she puts her hand to.
Nathalie Everard, Luxury Consultant
“Sam and the FF&M team invested significant time in understanding our service offering during our project to elevate the SUPPER London brand and secure editorial coverage.
Consistently delivering creative ideas to enhance our brand awareness, the team demonstrated an excellent understanding of luxury sector positioning and facilitated introductions to adjacent luxury brands for cross-promotional partnerships. We could also depend on Sam to continually deliver elevated copy for our brand assets.
Sam also worked with us to a tight deadline to deliver a successful influencer activation in December 2021 and maintained excellent communication with us at all times.
Fulfilling the role of SUPPER London’s ‘always-on’ press office, Sam’s conscientious approach assured us that he and the FF&M team could externally represent the SUPPER London brand to the highest standard."
Arabella Wentworth Waites, Head of Marketing, SUPPER London
FF&M has added significant value to grow awareness and build credibility for the MATIERE PREMIERE brand since we partnered with them in September 2021.
Juliet and her team employ a diverse and nimble approach to building brand reputations outside of traditional column inches which has worked well for us. Having briefed the team to introduce MATIERE PREMIERE to people of influence in the UK, this approach has delivered significant results.
FF&M has gladly facilitated occasions for us including a masterclass for London influencers and a gifting arrangement for the BoF VOICES 2021 event, both of which greatly enhanced our brand awareness. Such events are key for us as an experiential brand and the team is perfectly aligned with this requirement.
We have awareness of all PR activities associated with our brand at all times, however, thanks to their meticulous approach, we are reassured that the FF&M team has all bases covered.
Cédric Meiffret, Co-Founder & General Manager, MATIERE PREMIERE
The FF&M team are consistently delivering results to support my business, taking an ‘always on’ approach as our press office. We are always in the loop on what is happening with our brand when it comes to PR and communications yet feel that it is handled for us at the same time.
We are thrilled that through working with Juliet and the FF&M team, we’re about to go into the Victoria & Albert Museum’s permanent collection, a dream of mine since I started my jewellery brand twenty years ago.
We have seen an upward trajectory of editorial results since we started working with Juliet and her team who have secured features both within our local market (FT’s How to Spend It) and internationally (L’Officiel) and really enjoy our working relationship.
Ruth Tomlinson, Creative Director, RUTH TOMLINSON fine jewellery
Working with FF&M at the infancy of our business was pivotal from a PR perspective. Juliet’s guidance helped up navigate PR as a small business, such that we found our work in the likes of Harpers Bazaar and WWD. FF&M worked with us on an innovative fee model, that allowed us to work on a project by project basis, providing us with access to top notch PR without being locked into substantial monthly retainers. Five stars!
Funmi Scott, Founder & Managing Director, Untapped Creatives
The FF&M Messaging Module is one of the best investment decisions I have made. The module was structured well and was so easy to follow & the team were brilliant in understanding our challenges as a small business. Therefore, guided and presented different aspects of FYSHA’s brand message in DETAIL and on how to position ourselves in the competitive market. This clarity has enabled me to present FYSHA in an elevated tone, with confidence and authority. Furthermore, they were extremely patient and understanding with our feedback during the project: professionalism I truly cherish for all my collaborations. A big THANK You to the FF&M team
Amina Khan Papadopoulos, Founder, FYSHA
It was great to work with FF&M for my brand’s messaging project. Juliet quickly and clearly helped me to map out the core messages for my business and then delivered succinct storytelling that now feeds the multitude of needs for the business.