Alongside traditional print newspapers and magazines, emerging digital platforms including newsletters and podcasts are also brilliant avenues to reach new clients and communicate your brand messages editorially.
The FF&M team regularly pitches our always-on press office clients to podcasts and through this, we’ve discovered some brilliant shows. Our in-house beauty expert Francesca has shared 8 of the best beauty podcasts below…
Hosted by Suzy Nightingale and Nicola Bonn, On The Scent is the go-to podcast for fragrance fans and those who are keen to learn more. Weekly episodes include interviews with fragrance experts, introductions to the latest launches and the imparting of their plentiful knowledge on fragrances.
If you want to know how some of the biggest brands in beauty started this is the podcast for you. Host and Founder of Fable & Mane, Akash Mehta, speaks to beauty entrepreneurs about how they built their companies and the challenges they experienced along the way.
Hosted by beauty columnist Nicola Bonn, you can expect to hear valuable beauty tips, product recommendations and insightful conversations with beauty experts and brand founders. Don’t just take our word for it: Outspoken Beauty has the seal of approval from Cosmopolitan, Harper’s Bazaar and Glamour.
Freelance beauty journalist Jennifer Sullivan and former Harper’s Bazaar beauty editor Jessica Matlin are the friends and hosts behind Fat Mascara. The duo post bi-weekly episodes: Wednesday episodes focus on industry insights and Friday episodes are dedicated to speaking with their industry favourites.
Hosted by Brooke DeVard Ozaydinli, this award-winning podcast is both informative and fun. Topics include self-care, product recommendations and beauty advice from doctors, celebrities and Brooke’s friends.
Eyewitness Beauty is hosted by beauty insiders Annie Kreighbaum and Nick Axelrod-Welk. The pair met while working at Into The Gloss and have gone on to be part of two of today’s major beauty brands: Nécessaire and Glossier. They discuss beauty industry news and their favourite products.
Smell Ya Later is your go-to for all things fragrance. Co-hosted by beauty editors, friends and award-winning fragrance writers Sable Yong and Tynan Sinks, the podcast explores how we experience aromas and odours throughout our lives.
Beauty journalists Sarah Tan and Kirbie Johnson are the hosts of Gloss Angeles. They discuss all things skincare, makeup and wellness and offer their perspectives on how they intersect with pop culture and entertainment. Notable guests have included Hailey Bieber, Scarlett Johansson and Alicia Keys.
FF&M also offers end-to-end podcast production services allowing clients to create their own publishing platform. Email hello@fallowfieldmason.com to find out more.