How to use social media to grow your business with Sophie Paterson, Founder of Sophie Paterson Interiors

In the latest episode of How To Start Up, Juliet is joined by Sophie Paterson, founder of the internationally recognised design studio Sophie Paterson Interiors. Since launching her studio in 2008, Sophie has completed over 80 luxury projects worldwide  but it’s her strategic use of social media that transformed her business into the global brand it is today.

With more than 1,000,000 followers across Instagram, YouTube and TikTok, Sophie has built a loyal international audience, opened doors to collaborations, and attracted clients around the world. Sophie shares how founders can use social platforms not just to showcase their work, but to grow a business, build credibility and reach global customers.

Listen to this episode on Spotify.

Listen to this episode on Apple Podcasts.