How to start, scale & stay married with Marie du Petit Thouars & Matt Berkson, Founders of Maison Louis Marie

In the latest episode of How To Start Up, Juliet is joined by Marie du Petit Thouars and Matt Berkson, the founders, partners in life and creative minds behind Maison Louis Marie, the clean luxury fragrance house known for its botanical heritage and timeless scents. Rooted in Marie’s multigenerational family history, one that stretches back the French botanist Louis Marie Aubert de Petit Thouars, Maison Louis Marie blends centuries-old craftsmanship with modern consciousness. 

What began as a deeply personal passion project has grown into a globally recognized brand, now stocked by retailers including Sephora, goop, and Bergdorf Goodman.

In this conversation, we explore how they started, scaled, and stayed married in the process: from defining their individual roles, to navigating the clean beauty industry, to protecting the integrity of their brand and each other. Their story is one of heritage meeting modern entrepreneurship — and of how to build a business and a life together with intention.

Listen to this episode on Spotify.

Listen to this episode on Apple Podcasts.