How to make podcasting work for your business with Samantha Cusick, Founder of Samantha Cusick London

In the latest episode of How To Start Up, Juliet is joined by Samantha Cusick is one of the most recognisable voices in hair, who uses podcasting to deepen brand trust, create community, as well as accidentally open doors commercially and position herself as an authority in a crowded market.

In this episode, we unpack what podcasting really does for you as an entrepreneur once the mic is live: how it supports the brand, drives opportunity, builds long-term equity & ultimately makes you feel less lonely as a founder.  

Listen to hear how to use podcasting as a growth lever, not a distraction and what founders should think about before they press record.

Listen to this episode on Spotify.

Listen to this episode on Apple Podcasts.