"Juliet is a true professional, consistently delivers and is constantly driven."
Holly Ross, VANITY FAIR
THE PR NEED
Small businesses and startups need brand awareness pre, during and post launch, in order to build a loyal client base and generate revenue. However, there is rarely a budget to retain a strong enough PR agency, to build a relevant communications strategy or the spare time to induct them, let alone manage them daily.
To achieve significant editorial or social content takes a significant investment in time. From creating brand narrative and tone of voice, to developing angles and pitches, to media list generation, press outreach and follow-up, not to mention pitching for brand partnerships, communications is one hundred per cent a proactive task.
Due to its nature, it can often fall down the list of priorities when more urgent matters arise, resulting in missed brand awareness opportunities and lost sales.
THE FF&M CONCEPT
We believe that the founder of a business is their own best storyteller.
FF&M can plan, execute and manage your communications launch strategy while coaching you to own the PR process as you grow.
As a knowledge broker with a global press network and proven track record of qualitative results, Juliet and the FF&M team provide clients an affordable, dedicated in-house/agency hybrid communications solution for your launch, with handover, recruitment and training as part of the service.
The net result is that you will own your press network, your business will communicate effectively with your target client base via editorial, all without the budgetary burden of a retainer.
FF&M will train you in PR, and setup your PR function if appropriate, to the point where you’ll run your own press office. FF&M will then continue to be nearby to support you as the business develops.
ABOUT THE FOUNDER
With over twenty years' communications experience across a variety of sectors, Juliet Fallowfield decided 2020 was the year to go under her own brand. Recognising her problem-solving nature could be better satisfied by working more regularly with new businesses she founded FF&M.
Considering PR to be a service department of any company, Juliet has adapted and grown global communication departments in London, Sydney and New York, in order to support business growth. Having held senior marcom positions with the world’s leading brands and with a proven global network of press contacts, Juliet’s experience stands her in good stead to support all businesses.
Brand experience: Asprey, Burberry, CHANEL, De Beers Jewellers, Givenchy, Graff Diamonds, Shangri-La Hotels & Resorts plus now multiple independent brands, as well as corporate & financial clients.
Sector experience: Corporate, prop-tech, beauty, fashion, fine and high jewellery, travel and hospitality, watches, accessories, as well as a variety of service-based businesses.
Named in the top 10 luxury PR specialists in PR Week's ‘Power Book’ awards, 2019 & 2020.
WHY WORDS MATTER
Refined SEO offsite activity
SEO offsite activity is an important part of a SEO strategy and is sometimes known as 'backlinking' or 'inbound links'. High-quality third party websites (i.e. newspaper or magazine digital platforms) that link back to your website act as a ‘vote of confidence’ when it comes to search. This prompts search engines to acknowledge your site as trustworthy and of high quality, therefore boosting it up on the search results and improving your search rankings.
It is commonly understood that advertising = you telling people that your company is great via paid placements and that PR = external people with established reputations telling your audience or target clients that you’re genuinely good. Backlinking is the same in the world of SEO. Search engines pick up on another website with authority linking to yours and therefore push yours further up in the search results.
Offsite SEO benefits:
- improve your website's search ranking by linking to authoritative external sites
- drive click-through traffic to your site
- increase brand awareness via new audiences on those external websites
- afford you a press page on your site
- provide an opportunity to link to the coverage in your company's email signature and collateral
High-quality content is key
When a SEO content is created it is important the brand's website showcases consistent messaging alongside a sleek user experience. It needs to match the quality of the product for sale and be consistent, clear and concise.
Both high-quality imagery and storytelling content is key for SEO success. When content is optimised correctly, it can help your website rank higher for the target keywords and naturally acquire those first page rankings without compromising the user experience; this will increase the likelihood of the content being shared.
Voice search speech and language
Due to the rise of smart speakers and voice technology, how we search for things has changed. With more consumers using voice search, the use of natural language needs to be taken into consideration with branded copy that would feed SEO.