OUR MISSION & VISION
Our mission: to enable businesses to own their PR in-house for the long-term.
Fallow, Field & Mason work on a project basis to design elevated brand strategies and coach businesses to own their PR and communications in-house for the long term, negating any need to pay monthly retainer fees.
Our vision: to nurture a common understanding among businesses that they can embrace PR & communications from inception and be their own best storyteller.
THE PR NEED
To build a loyal client base and generate revenue, businesses need brand awareness pre, during and post launch. However, there is rarely a budget to retain a PR agency to build a relevant communications strategy or the spare time to induct and manage them daily.
Achieving significant editorial coverage takes a significant investment in time. From defining your brand narrative and tone of voice to developing angles and drafting pitches, to press list generation, press outreach and follow-up to pitching for brand partnerships, communications is an entirely proactive task.
Due to its nature, it can often fall down the list of priorities when more urgent matters arise, resulting in missed brand awareness opportunities and lost sales.
The FF&M approach ensures your business will communicate more effectively with all its stakeholders to ultimately drive sales.
THE FF&M CONCEPT
Fallow, Field & Mason believes that the founder or creative director of a business is their own best storyteller.
FF&M coaches you to plan, execute and manage your PR & communications strategy and build your in-house press office. We then continue to be nearby supporting you, as an FF&M member, while your business develops.
Ultimately, you will own your press network and your business will communicate effectively with your target clients and stakeholders, all without the burden of monthly retainer fees.
"Juliet is a true professional, consistently delivers and is constantly driven."
Holly Ross, VANITY FAIR
ABOUT THE FOUNDER
With over twenty years' communications experience across a variety of sectors, Juliet decided 2020 was the year to go under her own brand. Recognising her problem-solving nature could be better satisfied by working more regularly with developing businesses she founded FF&M.
Juliet has adapted and grown global communication departments in London, Sydney and New York, in order to support business growth. With a proven global press network and having held senior communications positions with the world’s leading brands including Asprey, Burberry, CHANEL, De Beers Jewellers, Givenchy, Graff, Shangri-La Hotels & Resorts, Juliet’s experience enables her to support businesses of all types.
Sector experience: corporate, services, prop-tech, beauty, fashion, accessories, fine and high jewellery, watches, travel and hospitality.
Named in the top 10 luxury PR specialists in PR Week's ‘Power Book’ awards.
WHY WORDS MATTER & THE ROLE OF PR
Creating a compelling brand story is key to connecting with your audience. It creates an understanding of who you are, what you do and your values. This builds trust between you and your audience, leading to greater brand power which will eventually generate sales and repeat custom.
Once you have established a strong brand narrative you can take your message to journalists, people of influence and tastemakers. This generates earned endorsement [editorial] which boosts your brand’s credibility and generates goodwill and sales.
When you send a pitch, your words can eventually secure digital coverage in trusted and elevated newspapers and magazines. Linking to coverage of your brand on their websites via your own press page can improve your website's search ranking. This is because the ‘inbound links’, or ‘backlinks’, tell the search engine that your website is associated with credible websites, therefore it is credible itself and should rank higher in the search engine results. This can drive ‘click-through’ traffic to your website, ultimately increasing brand awareness and driving sales among current and new audiences.