top of page

OUR MISSION & VISION

Our mission: to enable businesses to own their PR in-house for the long-term.

Fallow, Field & Mason work on a project basis to design elevated brand strategies and coach businesses to own their PR and communications in-house for the long term, negating any need to pay monthly retainer fees. 

Our vision: to nurture a common understanding among businesses that they can embrace PR & communications from inception and be their own best storyteller.

FF&M: About Us
Magazine%20Pile_edited.jpg

THE PR NEED

To build a loyal client base and generate revenue, businesses need brand awareness pre, during and post launch. However, there is rarely a budget to retain a PR agency to build a relevant communications strategy or the spare time to induct and manage them daily. 


Achieving significant editorial coverage takes a significant investment in time. From defining your brand narrative and tone of voice to developing angles and drafting pitches, to press list generation, press outreach and follow-up to pitching for brand partnerships, communications is an entirely proactive task.


Due to its nature, it can often fall down the list of priorities when more urgent matters arise, resulting in missed brand awareness opportunities and lost sales. 


The FF&M approach ensures your business will communicate more effectively with all its stakeholders to ultimately drive sales. 

FF&M: About Us

THE FF&M CONCEPT

Fallow, Field & Mason believes that a company's founder, creative director or internal team is their own best storyteller when it comes to PR: public and press relations.


However, it can feel like an insurmountable task at times.


To build an effective in-house PR function, FF&M takes on the heavy lifting to set up your press office tools. FF&M then coaches you on how to use your tools and execute a bespoke PR and communications strategy.


Once you're up and running, FF&M continues to be nearby supporting you when you need, so you're never stuck for an answer on how to do something.

FF&M: About Us

THE RESULT

You will own your press network for the long term.


Your business will start to communicate confidently and effectively with target clients via the press without the burden of monthly PR agency retainer fees.


You will keep press contacts close, know how to plan for PR properly and, we hope, start to enjoy it.


Working to a detailed scope of work via three core modules outlined below and an agreed fixed project fee, there are no surprises.

FF&M: About Us

"Juliet is a true professional, consistently delivers and is constantly driven."

Holly Ross, VANITY FAIR

FF&M: Testimonials

TAILORED MODULES

Image by Florian Klauer

COMMUNICATIONS 
AUDIT

ANALYSIS OF YOUR PR
TOOLS & ASSETS

Typewriter Keys

PR TOOL KIT

CREATE A SUITE OF RELEVANT PRESS TOOLS

Hand Writing

PROACTIVE PR
OUTREACH

COACHING ON HOW TO
PLAN & PITCH TO PRESS

Retro Toy Airplanes

PRESS OFFICE SUPPORT

SCOPE, SETUP & TRAIN YOUR PRESS OFFICE

Drone Lens

INFLUENCER MARKETING

COACH ON HOW TO WORK WITH INFLUENCERS

LATE NIGHT_edited.jpg

PODCAST PRODUCTION

WE CREATE YOUR PODCAST

FF&M: Services
IMG_2292_jpg.jpg

ABOUT THE FOUNDER

With over twenty years' communications experience across a variety of sectors, Juliet decided 2020 was the year to go under her own brand. Recognising her problem-solving nature could be better satisfied by working more regularly with developing businesses she founded FF&M.
Juliet has adapted and grown global communication departments in London, Sydney and New York, in order to support business growth. With a proven global press network and having held senior communications positions with the world’s leading brands including Asprey, Burberry, CHANEL, De Beers Jewellers, Givenchy, Graff, Shangri-La Hotels & Resorts, Juliet’s experience enables her to support businesses of all types. 
Sector experience: corporate, services, prop-tech, beauty, fashion, accessories, fine and high jewellery, watches, travel and hospitality. 
Named in the top 10 luxury PR specialists in PR Week's ‘Power Book’ awards.

FF&M: About
Notebook and Pencil

WHY WORDS MATTER & THE ROLE OF PR

Storytelling

Creating a compelling brand story is key to connecting with your audience. It creates an understanding of who you are, what you do and your values. This builds trust between you and your audience, leading to greater brand power which will eventually generate sales and repeat custom. 

Quality pitching

Once you have established a strong brand narrative you can take your message to journalists, people of influence and tastemakers. This generates earned endorsement [editorial] which boosts your brand’s credibility and generates goodwill and sales. 

Offsite SEO

When you send a pitch, your words can eventually secure digital coverage in trusted and elevated newspapers and magazines. Linking to coverage of your brand on their websites via your own press page can improve your website's search ranking. This is because the ‘inbound links’, or ‘backlinks’, tell the search engine that your website is associated with credible websites, therefore it is credible itself and should rank higher in the search engine results. This can drive ‘click-through’ traffic to your website, ultimately increasing brand awareness and driving sales among current and new audiences. 

FF&M: About Us
bottom of page