HOW TO START UP
165 episodes. 61,000+ downloads. Over five years of founder advice.
The entrepreneur's ultimate handbook, sharing industry-agnostic wisdom from exceptional business leaders to help others start up.
HOW TO START UP brings you confidence, encouragement & reassurance that you're on the right track. We cover everything from avoiding founder burnout and surviving a trademarking battle, to pitching a VC and managing imposter syndrome. Our guests offer honest, humble advice drawn from their own experience of starting a business, and so much more.
Estée Lalonde
Mirror Water
Michelle Kennedy
Peanut App
David Abrahamovitch
Grind Coffee
Maxine Laceby
Absolute Collagen
Tom Marchant
Black Tomato
Lucie Macleod
Hair Syrup
Henrietta Rix
RIXO
Eva Alexandridis
111SKIN
Geoffrey Kent
Abercrombie & Kent
Eshita Kabra-Davies
By Rotation
Thea Green MBE
Nails.INC
Millie Kendall OBE
British Beauty Council
Titi Bello
Ori Lifestyle
Anant Sharma
Matter Of Form
Inge Theron
FaceGym
Bruce Poon Tip
G Adventures
145 MORE FOUNDERS
Rohan Radhakrishnan
Quarter Proof
I love the way Juliet pulls back the curtain on the start up journey, giving listeners real insights into her interviewees' business experiences. Hugely insightful.
- Lucy Banwell, 29/04/25
REVIEWS
This podcast has been incredibly useful and valuable on our start up journey. It is amazing at humanising brands and giving lots of practical advice.
- Caitlin Sheehy 26/10/24
I absolutely love this podcast and it’s helped me enormously. I’ve just started up my own company and this content has been invaluable. Fabulous advice delivered in a fresh and interesting way. Thank you so much - please keep them coming!
- Zoe, 26/10/20
One of my favourite ear worms and a superb business podcast that I listen to religiously. Straight talking, candid convos with some brilliant entrepreneurs who share some really practical advice on building a business. I particularly value hearing British voices in a podcast genre dominated by US podcasts. Hearing about bootstrapped journeys is such a valuable resource for me on my business adventure!
- Tom Crooke 04/04/24
Have loved listening to Juliet’s guests, some who have been very inspiring. I found her podcast on the day I had my first redundancy meeting, and I saw it as sa sign. Thanks Juliet for encouraging me to start something myself.
- Baynhammer, 29/10/20
Fascinating interviews with the people who’ve been through the struggles and the joys of starting, and leading, successful businesses. So many interesting stories and invaluable advice for anyone who has started or thinking of starting a business.
- englandgirl123 14/02/21
Juliet’s warm and enthusiastic manner encourages her interviewees to speak honestly and openly about their own challenges and discoveries as they started up their own businesses. I am impressed by the range of enterprises and the stories that unfold here. Juliet shows great skill at eliciting their motivations and I am sure would be an asset to anyone starting their own venture.
- Watt B, 26/10/20
This podcast has been like a mentor answer all the questions I’ve had during my start up journey - would recommend to anyone thinking about starting a business or just anyone who works really !!!
- Markos Kumar, 04/01/23
I’ve binged listened to all the podcasts! As a start up myself each one offered useful advice, different ideas and view points and it’s been reassuring to hear all the various stories and stumbling blocks everyone has had to overcome - good to know I’m not the only one! Juliet asks interesting questions and I’ve found this podcast really useful.
- MissMillar27, 20/04/2022