Transform Your Podcast Idea Into a Reality in Just 4 Weeks

Our all-in-one training course gives you the skills to launch, manage, and grow a successful podcast. No technical experience required.

How is the course structured?

  • Live, interactive training each week to keep you on track and get your questions answered in real-time

  • Two private 1:1 coaching calls with Juliet to refine your unique concept and get personalised feedback

  • x8 written guides to support you further 

  • A project tracker template to ensure nothing is missed

  • Access to the FF&M learning community 

​​​What’s included in the training?

  • ✓ Discover your unique angle to stand out in a crowded market.

    ✓ Master episode structure to keep listeners hooked from start to finish.

    ✓ Develop a winning content strategy so you never run out of ideas.

    ✓ Pinpoint and attract your ideal audience, creating a loyal community.

  • ✓ Learn proven strategies to find, pitch, and land high-profile guests.

    ✓ Create simple, effective workflows to manage your show without burnout.

    ✓ Understand guest agreements and content rights to protect yourself and your show.

  • ✓ Set up a home studio on any budget.

    ✓ Master simple mic techniques to ensure you always sound clear and professional.

    ✓ Create a compelling trailer that hooks new listeners from the first second.

    ✓ Learn a simple editing process to make your episodes sound polished in minutes, not hours.

    ✓ Navigate podcast hosting and submit your show to Apple, Spotify, and more with total confidence.

  • ✓ Design stunning, professional-looking podcast artwork that meets all platform requirements.

    ✓ Discover the best sources for high-quality, royalty-free music to give your show a signature sound.

    ✓ Write powerful show notes with SEO in mind to attract new listeners automatically.

    ✓ Learn how to turn one episode into dozens of social media posts and articles to maximise your reach.

How is the course priced?

The full investment for the course is available upon enquiry. As part of our B Corp commitment, we also offer a limited number of equity-based scholarships.

  • Up to 40% discount for eligible founders, creators, and non-profits.

  • A commitment to making high-level training accessible.

Please enquire below for full pricing details and to see if you are eligible for our equity rates.

Meet your instructor

Juliet Fallowfield is the founder of Fallow, Field & Mason, a business built on the belief that podcasting is one of the most powerful tools for modern storytelling.

She is also the creator and host of How To Start Up, a top 25% global podcast with over 100 episodes, designed as the ultimate founder’s handbook. Sharing honest, practical advice from exceptional business founders, the show covers everything from avoiding burnout and managing imposter syndrome to pitching to VCs and navigating trademark battles. It offers clarity, encouragement and real-world insight for anyone building a business.

With twenty-five years of experience in luxury communications from brands such as CHANEL, Burberry & De Beers, Juliet knows how to craft compelling narratives that educate, inspire and build engaged communities. Her approach is thoughtful, detail-driven and focused on helping businesses tell their stories in their own voice.

Through FF&M’s end-to-end podcast production service and hands-on training course, Juliet teaches each podcast training cohort how to develop podcasts that don’t just sound great but serve a strategic purpose. Whether it’s building brand authority, deepening audience connection, or creating rich, repurposable content, Juliet brings structure and insight to every stage of the syllabus.

This four-week course is designed to give you the confidence and tools to launch your own podcast, covering everything from concept and scripting, to recording, editing and publishing. Juliet’s clear, practical teaching style ensures that by the end of the course, you won’t just know how to make a podcast, you’ll have one ready to share with the world.

Would you like to turn your podcast idea into a reality? Enquire below to join our next cohort:

TESTIMONIALS

  • “The course was easy to digest & follow, plus it was beautifully presented. Juliet is a fantastic & inspiring coach who sets you up for success. I would highly recommend the course to anyone who has been sitting on a podcast idea & just needs the technical & industry insights to transform it into reality.”

    Sophie Archer, How to Cook a Gremlin Host

  • “I can’t tell you how grateful I was for having an expert like Juliet walk me patiently through each step of launching a podcast. Her guidelines are easy to reference & her course has saved me hours of frustration & research. My new show will launch in January thanks to her! I highly recommend.”

    Jo Glynn-Smith, The Midlife Entrepreneur

  • “The FF&M podcast training course took me from a complete beginner to a podcast host with a fully edited trailer, first episode, artwork & social media channels in only 4 weeks. The generous practical advice, resources & accessible support are exceptional & delivered in a very fun, can do, upbeat way. I have never felt so accomplished in such a short amount of time & I highly recommend the course to anyone.”

    Louise Nealon, Founder of PR with Purpose