How to test your business idea before you launch with Ana Martins, Founder & CEO of Froot Pops

Written By Juliet Fallowfield

In the latest episode of How To Start Up Juliet talks to Froot Pops founder Ana Martins about testing an idea with real customers, spotting genuine demand and knowing when you have enough proof to scale.

Ana first tested Froot Pops through Pantree, her existing self-service retail business. Today, Froot Pops manufactures from its own facility in London, is stocked by major retailers including Ocado, Morrisons and Tesco, and has raised £1.1 million in external investment.

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Juliet Fallowfield
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