How to build a 40,000 strong paid community from scratch with Jo Hutto, Founder of Yoga For Tired People

Written By Juliet Fallowfield

In the latest episode of How To Start Up Juliet talks to Jo Hutton about starting again after burnout, growing 40,000 Substack subscribers from scratch and building a business model around an engaged community rather than follower numbers. If you're trying to grow an audience, build a newsletter or work out when and how to monetise your community, this episode is for you.

After 16 years as a yoga teacher, Jo rebuilt her business following burnout in 2022. She now has 47,000 subscribers to Yoga For Tired People on Substack, a 42% open rate and 177,000 Instagram followers, alongside her podcast, Before The Work Begins, and an upcoming debut book.

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Juliet Fallowfield
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