How to manage imposter syndrome as a founder, with Ella McKay, Founder of FATSO

In today’s episode, we’re joined by Ella Mackay, founder of FATSO, the unapologetically bold, brilliant and beautiful chocolate brand shaking up the confectionery world.

Launched in 2022 after being dreamt up in lockdown, FATSO is on a mission to make chocolate fun again - big, chunky and full of life, while doing things ethically and with integrity. Behind the humour and bold branding is a founder navigating motherhood, lean budgets and the ever-shifting culture of work.

Stay tuned to hear how Ella has managed imposter thoughts, turned limited resources into major visibility and learned to prioritise both sales and operations without burning out in the process.

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