How to build a purpose-led brand with Siff Haider, Co-Founder & Co-CEO of Arrae

In today’s episode we’re joined by Siff Haider, Co-Founder and Co-CEO of Arrae, the wellness brand that’s redefining the supplement space with effective and natural solutions for issues like bloating, anxiety and sleep.

Since launching in 2020, Arrae has gained a cult following thanks to its minimalist aesthetic, loyal community and commitment to solving real, everyday problems - all while standing out in a saturated and often skeptical market.

Stay tuned to hear how Siff approached brand-building with intention from day one, why storytelling and science go hand-in-hand, and what it takes to grow in a crowded category.

Listen to this episode on Spotify.

Listen to this episode on Apple Podcasts.

Listen to this episode on YouTube.

Email us via hello@fallowfieldmason.com if you’d like to produce your own podcast.