How to build a brand through PR & VIP with Kate Halfpenny, Founder of Halfpenny London

Before Kate Halfpenny designed wedding dresses, she dressed Kate Moss, Rihanna and Cate Blanchett for a living.

That client list didn't just shape her design eye, it built her a reputation before she'd designed a single dress for the public. When a commission for actress Emilia Fox in 2005 became the foundation of Halfpenny London, Kate already understood something most founders take years to learn: proximity to the right person, at the right moment, is one of the most powerful and least controllable forms of PR there is.

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