How to to restart your startup after 30 years of success, with Bruce Poon Tip, Founder of G Adventures

In the latest episode of How To Start Up, we’re joined by Bruce Poon Tip, founder of G Adventures, the world’s largest small group adventure travel company and a pioneer in community tourism. Bruce started the business 35 years ago with two maxed-out credit cards from his garage in Toronto and has since built a global movement rooted in purpose and impact.

Recently awarded The Officer of The Order of Canada, Bruce returned to the Ecuadorian Amazon, the site of G’s very first trip, to reflect on the company’s legacy and plan for the next 100 years.

In this episode, we discuss Bruce’s approach to leadership, how he built a values-led culture and what it really takes to create a business that changes lives, within his business as well as so many others.

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