How to think like a CFO when you’re a founder with Thea Brook, Founder of Calmm

According to the Office for National Statistics, only around four in ten UK businesses live to see their fifth birthday. And for most of the ones that do make it, the bottleneck isn’t the market - it’s the founder.

Our guest today learned that the hard way. Thea Brook spent over a decade as a CFO scaling startups into the tens of millions, built her own restaurants and product brands, and then ran the conventional playbook of working harder and growing faster straight into burnout and a brain haemorrhage.

She rebuilt from scratch, and founded CALMM - now giving more than 250 founder-led businesses senior leadership brains on tap across strategy, ops, marketing, people and finance.

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