How to sell through viral social media with Lucie Macleod, Founder of Hair Syrup

Written By Juliet Fallowfield

Welcome to How To Start Up, the podcast for anyone looking to start & scale their own business. In today’s episode we discussed viral marketing with Lucie Macleod, founder of the TikTok sensation, Hair Syrup.

Founded in 2020 with no prior entrepreneurial experience, Lucie combined her understanding of consumer behavior with social media creativity, to turn a handmade hair oil into THE beauty must-have with over 350,000 engaged TikTok followers & rapid, 1,000% year-on-year growth. 

After an appearance on BBC Dragon’s Den, the brand is now on track to hit £6.5 million in revenue by 2026.

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Email us via hello@fallowfieldmason.com if you’d like to produce your own podcast.

Juliet Fallowfield
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