How to grow a brand with intent with Charles Brun, Co-Founder of IZIPIZI

In the latest episode of How To Start Up, Juliet is joined by Charles Brun, Co-Founder of IZIPIZI, to talk about how to start a brand from a simple idea and grow it into a global consumer business without losing sight of the initial values.

Charles launched IZIPIZI in his early twenties alongside two longtime friends, after noticing their mothers struggled to find reading glasses that were stylish, comfortable and affordable. At the time, the market was split between cheap pharmacy products and expensive optical frames - leaving a clear gap for something well designed but accessible.

What began as a simple solution quickly evolved into a design-led eyewear brand, stocked in thousands of retailers and worn in millions of homes worldwide.

This episode is about spotting overlooked opportunities, building a brand around design and accessibility and scaling internationally while staying true to the original idea.

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