Download Your PDF Guide To
Launching Your Podcast
Your story deserves to be heard. However, turning an idea into a podcast that stands out can feel overwhelming.
That’s why we created the Fallow, Field & Mason Guide to Starting Your Own Podcast - a clear, practical, industry-tested roadmap to help you launch with confidence.
Whether you’re a founder, a creative, or someone with a passion project, this guide gives you the tools and structure to begin - at your own pace, without the overwhelm.
What’s Inside
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Shaping a show that reflects who you are and what your audience needs.
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Choosing the right structure, tone and cadence for your message.
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Equipment, recording, editing and hosting explained without jargon.
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Creating a name, look and feel that align with your wider story.
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From artwork and trailers to publishing timelines and checklists.
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Smart, sustainable promotion rooted in genuine connection.
Why This Guide
At Fallow, Field & Mason, we believe podcasting should feel purposeful, not performative.
Our approach blends strategic thinking with the human side of storytelling, helping you create a show that’s both meaningful and commercially minded.
This guide distils the advice we share in our live learning course and the same process we use to develop thoughtful, long-lasting podcasts for clients.
Who It’s For
This guide is for you if:
You’re ready to start a podcast but don’t know where to begin
You want professional structure without the overwhelm
You’d like a framework you can trust, built by people who do this for a living
You want to learn at your own speed
If you’re someone who likes to learn, plan and do things well - you’ll feel right at home here.
Meet your instructor
Juliet Fallowfield is the founder of Fallow, Field & Mason and creator of How To Start Up, a top 25% global podcast.
With 20 years of experience in communications and podcasting, she specialises in helping complete beginners launch professional podcasts - no technical experience required.
Learn more about Juliet here.