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PR TOOL KIT MODULE

DO YOU HAVE THE PERFECT PRESS TOOLS?

This module will deliver all of your required PR tools, from press releases to corporate statements. 


Due to Editor inbox overload, it is crucial to only share pertinent press tools that land well with editorial press.  

Having worked with many international luxury brands, FF&M has the necessary experience to deliver the press tools you need at an excellent standard in order to secure significant editorial coverage.


The PR TOOL KIT module will deliver consistent, thoroughly thought-out brand specific copy, documents and communications strategies that will service your PR needs as well as your full 360 marketing campaigns (i.e a defined brand tone of voice not only for press releases but social media/website etc too).


Working from an identified press tool shopping list, the tools created and delivered by FF&M will be capable of servicing press launches as well as each and every unique press request.  Conscious of budget, FF&M will repurpose existing assets where possible and upon conclusion, deliver a fully usable tool kit that can service all your platform needs, not just PR.


FF&M PR TOOL KIT: Minimum two full days + PR TOOL KIT deliverables (bespoke)

 

COMMUNICATIONS STRATEGY

Who do you want to speak to and when?

BRAND VISION & MISSION

What is your core business goal?

COPY

How do you want to communicate your brand?

MESSAGING

What are your unique points of difference?

PR ANGLES

What does an Editor want to hear?

ASSETS

What do the press and ultimately prospective clients see?

WORKING FILES

How to allow Editors to learn about your brand?

MEDIA SPOKESPERSON

How confident are you speaking to the press?

COMPETITORS

Do you know who else is pitching the same story?