With Barnardo's reporting that on average clothing items are only worn 7 times before they are thrown away, the fashion industry is clearly responsible for overproduction and excessive use of resources. However, many emerging brands are encouraging their customers to shop more mindfully to reduce their personal environmental impacts so I was keen to speak to an expert to find out more.
In this episode, I speak with the founder of the eponymous fashion brand Aoife McNamara who has always placed transparency at the centre of her business. In contrast to fast fashion brands, she prioritises quality over quantity and encourages customers to care for their garments to make them last.
Aoife shares advice on building an environmentally transparent fashion business and how important transparency and sustainability are to customers.
Listen via https://linktr.ee/fallowfieldmason or via all podcast directories. Search ‘How To Start Up by FF&M’.
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