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  • Writer's pictureJuliet Fallowfield

How to build your brand organically through social media with Estée Lalonde, CEO & Founder of MIRROR WATER

With Statista reporting there are 35 million Instagram users in the UK, social media platforms are a powerful tool to build brand awareness and convert followers into loyal customers. 

Given this season is a focus on all things branding I was keen to speak to an expert content creator.

In this episode, I hear from Estée Lalonde, CEO and founder of bodycare brand MIRROR WATER. The brand champions mirror work and self-care, inspired by Estée’s quest to find effective relaxation tools during the pandemic. Estée has enjoyed a long career working within social media, building a following of over 677k before founding her brand in 2021 which has already amassed a following of 35k. 

Estée shares her advice on how to build your brand through social media, why doing the initial creative work on your brand is crucial for success and how DM’ing one of your idols (in this case Bobbi Brown) can be the motivation you need to keep going.

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