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  • Writer's pictureJuliet Fallowfield

How to build a print brand in a digital world with Lucy Cleland, Co-Founder & Editorial Director of Country & Town House

We often hear that print newspaper and magazine sales are declining as people switch to digital versions of their favourite titles. However, print still plays an important role in the publishing world and as ‘brand’ is such an important part of this I wanted to speak to someone who had started their own. 


In this episode, I hear from Lucy Cleland, co-founder and editorial director of the renowned B Corp Certified lifestyle magazine Country & Town House. Lucy co-founded the magazine in 2007, just before the financial crash of 2008, and has since continually advocated for living a ‘life in balance’ through its very popular print and digital editions. 


Keep listening to learn why Lucy thinks brand is important for any business but also why timing on developing it is key.


Listen via https://linktr.ee/fallowfieldmason or via all podcast directories. Search ‘How To Start Up by FF&M’.

Email us via hello@fallowfieldmason.com if you’d like to produce your own podcast.




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