COMMUNICATIONS AUDIT MODULE
ARE YOU PR READY?
This module will assess the strength and impact of your current communications tools. It will also identify any gaps and whether there are opportunities to repurpose existing assets.
With over twenty years’ experience pitching brands to globally renowned editors, the FF&M team will review all your existing tools and recommend ways to enhance them before you begin your PR planning and pitching. This will not only save you budget and time but ultimately save your targeted editors from a bad pitch.
The COMMUNICATIONS AUDIT will also ensure that you are in a strong position to secure the right external PR representation, for the right retainer, should you need additional communications support. It will support any paid-owned-earned strategies and wider marketing campaigns as well.
ANALYSIS INCLUDES:
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MEDIA SPOKESPERSON: Assess the proficiency and/or need for relevant training with company spokesperson via live Q&A filmed interview.
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SWOT: Deliver full analysis including recommendations across all 'owned' platforms (website, LinkedIn, socials, CRM) with both business and PR in mind.
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BRAND VISION & MISSION: Discuss your company's purpose, analysing the current versions of the vision and mission statements.
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BRAND NARRATIVE: Analyse your brand's current tone of voice and storytelling.
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MESSAGING & PR ANGLES: Analyse your company's key unique messages and relevance, depth, consistency and strength of angles.
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COPY: Scrutinise all copy affiliated with the brand, across consistency, messaging and impact.
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AUDIENCES: Assess where your current and prospective core clients and press audiences are and could be.
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ASSETS: Evaluate your PR asset bank including strength and strategy.
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TOOLS: Evaluate existing, missing and prospective PR tools relevant to paid-owned-earned* (P.O.E.) strategies. *see P.O.E recap above.
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MARKETPLACE ANALYSIS: Identify and analyse key competitors, successes and failures, what works, why and why not in business and PR.